First of all CPA stands for cost-per-action or cost-per-acquisition. That is the cost to a merchant who is marketing a product through a CPA Network. Many online merchants have started to use this marketing format rather than the stand by PPC or pay-per-click. Why would they change to CPA offers? Because CPA offers are performance based and it is easier to track their advertising dollars. Additionally some merchants were being scammed by some marketers farming their PPC clicks and the merchants were not getting any return for their advertising dollars.
CPA offers are good for affiliates or publishers as they are called in the online world because even though the payout for an action is only between $1 and $10, it is much easier to get a visitor to take an action than it is to get a visitor in this economy to pull out a credit card for a sale. Almost anything can be sold with CPA offers and even most large corporations are getting into the game now. Just tonight on TV the reporter did a story on how many dollars are being spent online for the back to school event. Just think of what the online market will look like at Holiday time! People are starting to buy more and more online both for the convenience and for the savings offered.
Becoming a CPA affiliate takes a little work and understanding of the system, however, if you decide it is for you and you really want to make significant amounts of money. So, what does that have to do with CPA Instruments? A CPA Instrument is really just the instrument you will use to promote the offer to a massive number of site visitors. In other words, it may be a website or a YouTube video but it will entice your visitor to take a look at the merchant's offer. It is then up to the merchant to convince the visitor to take some kind of action that the merchant is looking for. This could be an email address, a phone number, subscription to a newsletter, or some action that will put that visitor into a sales funnel for the merchant. So it is up to you, the affiliate to get visitors to the merchant site, and it is up to the merchant to get them to take the action.
Now, your CPA Instrument may in the process collect an email address first from the visitor to your site in return to some enticement you have given them. At that time you are building your list that you can send valuable information to and offers at a later time.
It may sound really easy and it is but there are a number of things you need to learn or understand before even deciding if CPA offers are the right thing to add to your online marketing plan. Some of them are:
What makes a good CPA network?
How do you pick the best one for you?
How do you ensure you will be accepted when you apply for a CPA Network?
How do you select a good offer that will convert well and therefore make money?
How do you set up that offer according to the merchant's rules and be sure it will convert?
What should a CPA offer website look like?
There are even more nuances to working with CPA network offers so you should plan to learn these things before you begin. There are books and trainings available to do just that. One such course, called CPA Instruments, has been designed by Ritoban C, a young man from India who makes over $20,000 a month from his offers.
You will find many people promoting his course and offering all kinds of bonuses. You need to determine which will best suit your needs. If you are a beginner to CPA networks and especially marketing online very much at all, you may need basic kinds of help throughout the course. As I have just finished Ritoban's last course and even won in a contest he ran for best sites, I know I will be able to help. Check out what I have in store for you if you buy through my link.
I can also attest to the fact that the course will be very thorough giving you everything you need to succeed but if you are new to this process, consider how I may be able to help.
